Your 2 examples are no different than what PayPal does. Granted PayPal has few restrictions to what they allow you to buy/sell through them. However, there are restrictions and PayPal (as will most payment systems) does cut off malicious vendors. Our movie industry has managed to make movies "child friendly" through a rating system. And they did this without selling tickets through one payment processer.
Apple has little value add here and as their store grows, the long tail and new business models suffer due to there being only one store. AppleVAT is a good term for what they do. Their strategy is almost guaranteed to make the company less innovative.
Apple has little value add here and as their store grows, the long tail and new business models suffer due to there being only one store. AppleVAT is a good term for what they do. Their strategy is almost guaranteed to make the company less innovative.