I'm tempted to call the 30% the AppleVAT at this point...
What makes iOS purchases different are two things:
1. Apple has oversight of content being sold (helps avoid malicious software in many cases, and age appropriate content).
2. Ease of use - one password to buy stuff, not multiple accounts everywhere.
That's what you get as a customer. As a developer, you don't have to deal with the payment processing and other consumer financial issues, to a great degree, and they provide marketing.
There's nothing to stop an end-run around any of this - you can still make totally open web apps, content in PDF and ePub formats, etc.
You just can't provide the identical guarantees Apple provides with the oversight of their store (which necessitate a locked down device and limitations on what 3rd parties can do outside of their system).
"There's nothing to stop an end-run around any of this"
I thought the whole point of this outrage was that Apple was trying to stop the end-run. This step isn't a complete blockage, but they're certainly trying to make it harder for customers to get content from outside and easier to get it through Apple's paywall.
Your 2 examples are no different than what PayPal does. Granted PayPal has few restrictions to what they allow you to buy/sell through them. However, there are restrictions and PayPal (as will most payment systems) does cut off malicious vendors. Our movie industry has managed to make movies "child friendly" through a rating system. And they did this without selling tickets through one payment processer.
Apple has little value add here and as their store grows, the long tail and new business models suffer due to there being only one store. AppleVAT is a good term for what they do. Their strategy is almost guaranteed to make the company less innovative.
>What makes iOS purchases different are two things:
1. Apple has oversight of content being sold (helps avoid malicious software in many cases, and age appropriate content).
So you mean now Apple is going to have to approve eBooks before they appear on the iOS Kindle app? Oh boy.
What makes iOS purchases different are two things:
1. Apple has oversight of content being sold (helps avoid malicious software in many cases, and age appropriate content).
2. Ease of use - one password to buy stuff, not multiple accounts everywhere.
That's what you get as a customer. As a developer, you don't have to deal with the payment processing and other consumer financial issues, to a great degree, and they provide marketing.
There's nothing to stop an end-run around any of this - you can still make totally open web apps, content in PDF and ePub formats, etc.
You just can't provide the identical guarantees Apple provides with the oversight of their store (which necessitate a locked down device and limitations on what 3rd parties can do outside of their system).
(edit: formatting fix)