In the UK this is commonplace as a way to 'cheat' when displaying nutritional information.
For example; displaying the fat, sugar, etc contained in half a bag of crisps prominently on the front, and claiming this is a serving size.
I find the practice completely ridiculous and misleading, practically worse than simply not having the information at all (the stats per 100g, etc are still displayed on the back).
Who eats half a chocolate bar? Half a bag of crisps? Half a microwave meal? Drinks half or a third of a can of coke? Even if they did, almost without fail the other fraction would be consumed within the same day anyway.
For example; displaying the fat, sugar, etc contained in half a bag of crisps prominently on the front, and claiming this is a serving size.
I find the practice completely ridiculous and misleading, practically worse than simply not having the information at all (the stats per 100g, etc are still displayed on the back).
Who eats half a chocolate bar? Half a bag of crisps? Half a microwave meal? Drinks half or a third of a can of coke? Even if they did, almost without fail the other fraction would be consumed within the same day anyway.