Release-here-first is not mandatory for all artists on iTunes, I know this first-hand. Maybe it is for certain artists with record label contracts, but they signed those contracts through other parties. I signed no such contract, and if I want to release something first on Soundcloud, Facebook, VIMEO, YouTube, or by burning CDs and leaving them tacked to boards in coffee shops, it is not in my distribution contract with iTunes or Amazon beyond the negotiated pricing platform.
Might I ask you to re-read my comment? I never claimed that iTMS used that particular stipulation. I compared it to a common pricing-relate stipulation.