Market like photo licensing should be small enough to become monopoly (to maximize profit margin). Why people around the world still involve in this market and get profit though there are gettyimage/istockphoto which essentially dominate the market.
My interpretation of the second sentence: With a space that is heavily dominated by getty/istock, why do these companies enter the market in the first place and how do they manage to make a profit?
[edit]: On second thought, perhaps he is talking about photographers. Asking why they bother selling their pictures on any site other than getty/istock since they get all the eyeballs.