I knew a company like that - terrible pay, but amazing perks. They really did do stuff like fly the entire company somewhere for a film premiere. Ultimately it's about control. The aim is to make employees utterly dependent on the company in a very basic, primal way, almost literally to the extent of "we clothe, feed and house you" - like a cult. I will always take salary given the choice, it's an honest trade, my time for their money.