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For whatever it's worth, I couldn't agree more.

My personal experience has been that privacy and data protection (not the same thing, but of course closely related in practice) are issues that are very hard to advocate for. This is mainly due to a combination of "it would never happen to me" (which it probably won't, if we consider only a limited range of "it" and what is happening right now, today) and the stable-door-horse-bolted nature of the problem.

Of course, this doesn't mean it's any less worth defending the principle and advocating for change. It just means it's sometimes hard to get past "I don't care what Facebook uses to advertise to me" or "If you've got nothing to hide then you've got nothing to fear" as the default response even from quite smart and rational people if they haven't spent much time thinking about the issue and/or don't fully understand the technology involved and its potential applications.



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