This is similar to the current iPhone 6 gap-jump pricing of 16GB ($199) and skipping the usual 32GB version altogether and going 4x 64GB for just $100 more - $299.
If they had done away with 16GB model and started with 32GB, not many would have jumped up to the $299 tier. So its effectively a price increase, as most will likely go for 64GB model as it offers more value/gb. And Apple gets to advertise it as from $199.
If they had done away with 16GB model and started with 32GB, not many would have jumped up to the $299 tier. So its effectively a price increase, as most will likely go for 64GB model as it offers more value/gb. And Apple gets to advertise it as from $199.