> What kind of financial/other incentive could there be for Anand be to go to Apple?
They're a $600,000,000,000+ company, there's a lot they can incentivize with.
> Presumably, the site has been doing quite well since then thanks to the excellent quality of articles like the famous SSD series.
Quite well is quite relative. Remember that they just paid $3b for a headphone company. Beats was also doing "quite well" and then Apple happened.
> We know Apple of Steve Jobs would not pay any super salaries at Apple.
For people who are replaceable the salaries are not good. It's a different story for people who are not or who represent Apple in public. For example, Apple's executives are extraordinarily well paid. Steve Jobs richly rewarded his friends and Tim Cook similarly doesn't have a problem handing out buckets of cash.
It seems so much more limiting to be working at a company like Apple than running your own show.
The reddit thread: http://www.reddit.com/r/hardware/comments/2f1jze/anand_from_... refers to him buying a Ferrari at 17 in 1999(2-3 years after starting Anandtech and at the high of the dotcom craze of late 90s).
Presumably, the site has been doing quite well since then thanks to the excellent quality of articles like the famous SSD series.
We know Apple of Steve Jobs would not pay any super salaries at Apple.
Has that changed or maybe Anand is doing it just for the challenge?