Perhaps the idea is to encourage browsing? Like how stores like Target and Walmart move things around all the time with the goal of forcing you to explore the store.
Regardless I agree trying to find apps through any of the built in app stores is a nightmare, ios, android, and windows alike.
It seems worth giving iOS apps "distinctive" names just to win the type-in traffic, if it doesn't work better; or at least having a weird company name with a boring product name so people can at least search on product.
Maybe kids these days do EVERYTHING on mobile, including web browsing to find new apps; my problem is I browse on one platform without iTunes, but want the app on my iPhone.
>Perhaps the idea is to encourage browsing? Like how stores like Target and Walmart move things around all the time with the goal of forcing you to explore the store.
It's a different situation though. In a physical store, you won't leave the store on a whim. In the app store, you can easily exit if distracted by a text, twitter, etc.
Regardless I agree trying to find apps through any of the built in app stores is a nightmare, ios, android, and windows alike.