> The Model 3 has potential to shift the whole market if they can provide a practical electric family car for the average people living in suburban areas.
I actually don't think the target audience is families living in suburban areas. That's not the target audience of the BMW 3 series or Benz C class. I think their target audience is young professionals who can't afford a car that quickly costs over $100k but care about driving a practical, electric, professional car.
Even though I could (barely) afford a Model S, I don't want one due to size. I think that is a market; people who like small, sporty, luxury cars, are relatively price insensitive ($40k vs. $60k for the Model III is insignificant to me; I'll keep it for 5-10y and drive 150-200k miles, so fuel/maintenance/etc. savings dominate purchase price), etc.
Not just young professionals but technology lovers who are not millionaires. The car has it's own API and the cost savings verses a normal ICE vehicle could really add up in this newer low cost vehicle. No oil, gasoline, etc.
I actually don't think the target audience is families living in suburban areas. That's not the target audience of the BMW 3 series or Benz C class. I think their target audience is young professionals who can't afford a car that quickly costs over $100k but care about driving a practical, electric, professional car.