> They also offered to change their entire distribution model to P2P as-to keep the traffic burden inside the consumer isp's network (which effectively costs them nothing, it's ingress traffic that is the major costs).
Why wouldn't they do this anyway? How does the ISP have any say in whether or not Netflix distributes their content via P2P? Or am I misunderstanding?
P2P would make the service quality depend on how many people were online, etc... I think they'd rather sort it out another way.
But regardless, even with that offer, Comcast scoffed at it, citing Netflix would still be a "large burden" to their network. (which would be even more-so false than it currently is).
Why wouldn't they do this anyway? How does the ISP have any say in whether or not Netflix distributes their content via P2P? Or am I misunderstanding?