If you look at the full context it's not comparable. First, do they say fanless in any of the marketing or promotional materials like HP did? Not that I know of.
Second, the "another way to say fanless is thin" seems to be marketing spin to me, like saying one of the benefits of fanless is thinness.
Third, unless someone tuned off the video in 30 seconds, it's clear that it is not really fanless.
Here's the transcript, can anyone come off with the impression that the Pro 3 is fanless? Especially while the fan was shown on the screen to the audience all along?
>I can go through all 100 custom parts it took to do that. I won't. I want to talk about one part. It's probably the most significant of the parts. I'll hold the device so you can continue to get a shot of it. But look at the fan that you see up there. We talk about fanless all the time. Fanless is an interesting concept. That was something people talked about three years ago when they talked about tablets.
>This thing is fanless. Another way to say fanless is "thin." Another way to say fanless is "cool" to the touch. Another way to say fanless is you don't feel the air.
>So what we designed in our product as you know from Surface Pro 2. Take a quick look at Surface Pro 3. Do you see that perimeter vent going around here? That same vent in Surface Pro 2, that same technology invented came into this small package.
>Then we reinvented the fan. We were able to make it 30 percent more efficient than any fan in any product today. Then we reinvented the fin on the fan, and we're able to radially emit air throughout the entire product so you never feel it. You don't hear it. You don't even see it.
> Do they say fanless in any of the marketing material?
What are we watching? This is the product announcement video, it doesn't get any more marketing than this. I'm calling out that this is a shady tactic to associate the device with fanless devices when it clearly has a fan. In reviews it's even mentioned that the fan in the Surface Pro 3 is louder than in the Surface Pro 2: http://www.anandtech.com/show/8077/microsoft-surface-pro-3-r... "The big difference is that in situations where you wouldn't hear fans spinning on Surface Pro 2, you'll sometimes hear it on SP3."
The video very clearly states many times that there is a fan, there is even a picture of it on the large screen and it's announced that we're looking at that particular part.
There is a body language and tonal miscue with the "this thing is fanless", but it's quickly over ridden by things like "Then we reinvented the fan. We were able to make it 30 percent more efficient than any fan in any product today. Then we reinvented the fin on the fan"
Take that Pro 3 video clip or transcript to a thousand people who never heard of the Pro 3 or the Chromebox and ask them if they think the Pro 3 is fanless. Next show them the HP Chromebox product page and ask them the same question about it.
Care to estimate how many you think would be wrong about the actual hardware? My numbers are < 5 and > 995 respectively. I really want to know what your estimates are.
Second, the "another way to say fanless is thin" seems to be marketing spin to me, like saying one of the benefits of fanless is thinness.
Third, unless someone tuned off the video in 30 seconds, it's clear that it is not really fanless.
Here's the transcript, can anyone come off with the impression that the Pro 3 is fanless? Especially while the fan was shown on the screen to the audience all along?
>I can go through all 100 custom parts it took to do that. I won't. I want to talk about one part. It's probably the most significant of the parts. I'll hold the device so you can continue to get a shot of it. But look at the fan that you see up there. We talk about fanless all the time. Fanless is an interesting concept. That was something people talked about three years ago when they talked about tablets.
>This thing is fanless. Another way to say fanless is "thin." Another way to say fanless is "cool" to the touch. Another way to say fanless is you don't feel the air.
>So what we designed in our product as you know from Surface Pro 2. Take a quick look at Surface Pro 3. Do you see that perimeter vent going around here? That same vent in Surface Pro 2, that same technology invented came into this small package.
>Then we reinvented the fan. We were able to make it 30 percent more efficient than any fan in any product today. Then we reinvented the fin on the fan, and we're able to radially emit air throughout the entire product so you never feel it. You don't hear it. You don't even see it.