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Enron's motto was "Respect, Integrity, Communication and Excellence." As we all know... it wasn't enough. Read their Code of Ethics, too. It's so ironic.

Perhaps an essay about why ethics are important to the long-term success of a start-up would be much more effective. Why not talk about the start-ups that encountered ethical dilemmas, the thought-processes and the outcomes? That would be super entertaining as well as enlightening. I love the essays by Paul Graham. He inspired me to pursue what I love and to think about problems in the world. To simply be told to do so would not be as motivating.

I think that as a technology start-up accelerator, there should be a greater purpose that is communicated. . . like improving the world with technology.



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