I have to say, this product sounds pretty cool, but for myself, I got really excited about sous vide, even made my own immersion circulator from Scott Heimendinger's plans a few months ago, but when I fried two aquarium pumps due to long times at high temps, I knew I had to get a commercial model. I ended up ordering an Anova, and at $200, it's just at the high end of what I feel I can afford. A $400 machine could easily be twice as good, and I'm still not sure I could convince myself to part with that much.
In addition, the new crop of immersion circulators (Anova, Sansaire, etc.) don't need very much space- they just clamp to an existing pot or whatever. It seems to me the Mellow has a very hard fight for precious counter space on top of the price.
We're designing Mellow to be used every single day, and optimising for that means a constant presence on your countertop.
Our idea is that instead of making sous-vide as cheap and simple as possible, we want to make it as useful and effortless as possible. I hope there's room for both types of product.
In addition, the new crop of immersion circulators (Anova, Sansaire, etc.) don't need very much space- they just clamp to an existing pot or whatever. It seems to me the Mellow has a very hard fight for precious counter space on top of the price.