As long as Apple keeps making the best hardware available they will have my money. Are you willing to put your hard earned dollars on the line shorting AAPL? If not why?
AAPL is not treated rationally by Wall Street. The stock has been bad mouthed every quarter for years. Last quarter, they ONLY sold 52M iphones instead of the analysts' projection of 54M. Stock drops.
As an AAPL holder, it makes me want to get into shorts, but then I'm speculating on the whim of some ass on the TV.
You can conservatively play an irrational suppression of Apple's stock price by selling out-of-the-money covered calls against your position. Highly liquid market, immediate income in your pocket. Your worst cases are 1) The stock goes down (you were apparently holding anyway, but now you have more cash); or 2) The stock is called away during a run-up (so you pre-sold some fraction of your potential profits to the option buyer).
