Your blog, your tweets, your linkedin profile: your personal brand.
I'll take a punt and say nearly everyone here (or at least those involved in a startup) is a marketer in some capacity.
You've contradicted, not refuted, him. And you're wrong.
In each and every external interaction you are the brand. If you're speaking directly to me you might as well be CEO because I couldn't care less if you're the tea lady - your job to delight me. When you fail I'll blame the brand. I might even post a rant about it.
I'll take a punt and say nearly everyone here (or at least those involved in a startup) is a marketer in some capacity.
You've contradicted, not refuted, him. And you're wrong.
In each and every external interaction you are the brand. If you're speaking directly to me you might as well be CEO because I couldn't care less if you're the tea lady - your job to delight me. When you fail I'll blame the brand. I might even post a rant about it.