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I personally have no problem with including ads with YouTube content- it was always going to end that way.

The problem is the fact you have to 'pay' before you get to play. When a FTA tv puts on a movie, they give you 10-15 minutes of content to hook you into he movie, then ramp up the ads toward the end, knowing hor going to stick around to see the end.

YouTube != TV movies, but it feels like you have to watch all the superbowl ads upfront before a player takes the field. When you're speculatively flicking through YouTube videos looking for the right one, it degrades the experience when you have to go through the ad process before even committing to watching even 10% of the video.

So to me it would be better if the ad cut in during the frat x seconds of the video. The video owner could pick a break-point when editing so the more pro channels could properly cut to an ad-break, and the viewers could could set through the dross to find the one without the cheesy music and graphic overlays or terrible quality.



I would much rather wait five seconds than have the video ruined by an interruption. Yt videos are short. You don't have a 10 minute warm up.




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