Because then you'd have new dvd's that don't work on most dvd players... consumers would get mad... and DVD is kindda getting obsolete now that there's bluray.
DVD encryption combined with anticircumvention laws mean DVD players that can skip no-skip content or play out-of-region DVDs aren't sold to mainstream consumers.
Without anticircumvention laws, there would be no incentive to use encryption. Such laws have nothing to do with piracy; they're about maximizing revenue from paying customers.