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We've been doing research on this at StartHQ (https://starthq.com) since we offer a web app launcher and new tab replacement extension (like the old Chrome New Tab page, but better) & SaaS password management would be a logical extension to that.

Out of the 20+ companies we've interviewed so far one had heard of Okta & none had heard of Bitium and Meldium, the main players in this space. One was using LastPass.

Most do not have a strict password policy and the current solutions include storing them in other web services like Trello and Google Docs, or sharing logins within a team using post it notes or via email.

One trend that I've clearly spotted though is the use of Google Apps to consolidate identity management in the cloud. This is often synced with AD via LDAP. Whenever possible, companies encourage but do not enforce the use of Google for logging into third party services. This makes offboarding a lot easier and that is the main pain point, as opposed to onboarding of new employees. This is further confirmed by SaaS providers saying that they see up to 60% of all their logins being done through Google Apps.



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