The only thing welcoming of landing at Arlanda is that my 3G data starts working again, and I have access to Eduroam. Arriving from ex-Schengen, especially at the non F-pier gates (due to the small passport control where you have to go up 3 flights of stairs and then down), isn't very welcoming at all.
Go to the scandinavian countries and experience how effective, friendly and welcoming airport terminals can be.