This is great if they do take the engineering approach of SENS and Aubrey de Grey. Ideally they would partner with SENS.org since they already have a lot of the infrastructure set up.
Agreed. I love that mainstream companies with lots of money are getting involved though. It's nice to be ahead of the curve but it's even better when the curve catches up.
Absolutely. Right now money is the bottleneck for the things that SENS is doing, so rich companies joining in are very welcome, as is the mainstream coverage that will come with them (hopefully resulting in more donations).