You can choose Dvorak, Colemak, QWERTY via dipswitches on the back. As well as Mac (Alt/Command), disable Windows Key, switch Caps Lock with Ctrl, etc.
It comes with a key puller, so you can easily swap the keys with whatever keycaps you like. WASD sells tons of different keycaps.
I love ergonomic keyboards too but for a mass market item we wanted to follow the classic standards everyone knows first and foremost. Perhaps if the base model does really well, we can come back with an ergo model.
Do note that you will need new keycaps to use Dvorak or Colemak. Each row of keys in a WASD keyboard has a slightly different height/slope, so you can't move the keys around between rows (without having all of your keys being different heights, that is). You'd have to order new keycaps with the correct letters AND the right height/slopes.
I can appreciate that you are trying to appeal to the masses, maybe I was just expecting something more from a $149.99 keyboard. Or better yet, expected more from a keyboard primarily aimed at programmers (that was built by a programmer).
Anyway: I wish you the best of luck and a lot of sales so I can see what you can come up with in the ergonomics department (I'll stick with my TypeMatrix for now :).
It comes with a key puller, so you can easily swap the keys with whatever keycaps you like. WASD sells tons of different keycaps.
I love ergonomic keyboards too but for a mass market item we wanted to follow the classic standards everyone knows first and foremost. Perhaps if the base model does really well, we can come back with an ergo model.