Yeah, exactly this. Used to be, you buy an Arduino Fio and an xbee module[1], and for $50 you get max 100m range? Two nodes then cost $100, which is enough for one project and one device to route traffic to mobile, lets say.
With Flutter, for $100 you can have 5 nodes, so you can have the beer brew monitoring, control some lights, measure the humidity of your greenhouse, and build a robotic car you can drive with your phone.
We're trying to hit commodity pricing for consumer mesh hardware so people can just toss it in whatever they want to make and easily handle the communications they need.
And not relying on another radio module manufacturer means we can design the product to be everything we need and nothing we don't, and only pay for board manufacture once, instead of paying for a module (which is a manufactured board) that you then put on your own manufactured board.
The radio and cpu should be on the same board and should be very useful (hence open and arduino). Then we can really build a network of things.
You seem proud of the fact that with your $20 pricing you are turning your module into a commodity.
Although I'm sure consumers will cheer you on, I think the typical entrepreneurial thought is that having your product turn into a commodity is a bad thing because there is no money in it.
Anyone bulding remote controlled "stuff" will be delighted.