It's just semi-legitimate spam really. It's OK if you follow these rules:-
> Unsub is stupidly easy to find and use. No, I don't need to fill out your survey or login and use textboxes to complete.
> I signed up for it. The default on the signup page was no. There was clear seperation between boxes that had to be ticked and ones that didn't.
If you don't you lose the semi-legitimate and you're getting marked as spam.
After working for many years in email marketing let me tell you what I have learned. Giving a clear cut and well accessible working unsub link is the best way to ensure deliveribility.
> Unsub is stupidly easy to find and use. No, I don't need to fill out your survey or login and use textboxes to complete. > I signed up for it. The default on the signup page was no. There was clear seperation between boxes that had to be ticked and ones that didn't.
If you don't you lose the semi-legitimate and you're getting marked as spam.