And yet hosting a small app on engineyard (with hopes of hitting it big) is still infinitely more expensive than Heroku beyond the 20 day trial  .

"infinitely", cool.

We've plenty of customers who migrate to us when they "hit it big". It's no secret that that's where Engine Yard has been positioned for a long time.

The point of us dropping prices was so we could pass value onto our customers.

Yep, infinitely: 0 vs. ~$40 right? Not sure why you downvoted.