You should probably base your understanding on what she wrote:
I take it as a given that everyone knows better than to quit their job - any job - to take up cracker-baking, so I attached no value to time. I happen to love messing around in the kitchen.
It is primarily about the taste, not about the cost. You are to understand that she willingly spends lots of time in the kitchen and would get satisfaction out of making better tasting bagels, that just happen to be cheaper. I'm rather happy with the fact that my girlfriend insists on baking our breakfast cereals herself.