I think it is extremely misleading to summarize this technology as just "exploiting pressure differences for inflation". Technically isn't it impossible to inflate something without exploiting pressure differences?

Back to the OP -- this technology looks like a legitimate advance compared to all the valve technologies I have used previusly for camping. Inflating a mattress is a pretty small part of setting up a campsite, however, and I am not sure inflating a mattress is annoying enough to warrant a new purchase, for me at least.

I am really curious to see where they apply this technology in the future.