Yes, I encourage security researchers to always notify the relevant network operators/ authorities if they make an interesting discovery. And that data is always provided for free to agencies such as the CERT. At the end of the day I would like to think that Shodan helps make the Internet a safer place by having smarter people than me find critical infrastructure, and then notifying the operators so things can get fixed. There will always be security issues as long as people are deploying them, so I'm not worried about Shodan becoming obsolete.
Maybe you could provide some place to keep track of who has been notified ? Or even better : handle a "report" form yourself, so sources are notified only once and wild internet don't know if source may be watching its logs or not.