I imagine that Google, Facebook, and other companies that make much of their money from online ads must be pretty scared that this huge revenue stream depends on the general public not taking the two minutes that are required to install an adblocker. I mean, if adblockers really caught on, these companies would lose tons of revenue.
Perhaps the key thing is that people who are most bothered by ads are the ones who never click on them and then install adblockers, so that the loss of these users does not represent much revenue loss.
What if Microsoft includes an optional os level ad block with windows blue that is on by default. They did that with privacy and can also do that with bandwidth. Their business model doesn't have too much on ads.
That would kill these revenue streams. Google has been fighting the Microsoft business model for years giving freebies supported by ads.
>What if Microsoft includes an optional os level ad block with windows blue that is on by default.
Huh? So much for baseless FUD. Ad-blocking is much different than adding an extra header for voluntarily respecting someones privacy. Incase you din't know, blocking ads involve removing the content or terminating connection to the ad-server altogether. No, Microsoft or any big players don't have a reason to or is that stupid to do so.
Perhaps the key thing is that people who are most bothered by ads are the ones who never click on them and then install adblockers, so that the loss of these users does not represent much revenue loss.