Haha, I agree that the keynote was at times extremely awkward and hard to sit through, but I have to say I enjoyed how casual it was. Compared to something like an Apple presentation, where it seems like there's 0 room for error or for tangents, this felt more "real".
It was thoroughly amateur. The host/CEO was leaden, the pacing was all over the place, anything involving women was grotesque, it was full of meaningless and half-hearted digressions, nothing shown was placed into an industry context, and their livestream offered an unskippable chat box that was mostly "U FAGGOTS" and "BRING THAT GIRL BACK".
Demo example: "Here are the guys who made the game Hawken." Who? What company? What is Hawken? What does this game mean for the industry? How is it showing off your product in the best light? What does this mean for developers?
No, none of that gets answered. Two cameras drill in through shitty sightlines at three anonymous men playing a game in silence while Jen-Hsun Huang asks things like "where are you guys at right now?" and "so what are you doing?"