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This hits the nail on the head. The MacBook Neo is compelling because it is a computer. A real computer with a full ecosystem behind it. Not some bastardized chrome book or tinker box Raspberry Pi, but a full on computer at a price where the competitors are 4 year olds used MacBooks or PCs or absolute ewaste garbage that barely functions and will assuredly break within two years.

I think what surprises everyone is that Apple beat all of the low cost PC manufacturers at their own game. And they did it through scale, superior software memory management, and world class chip design.

I don’t know if the Neo will be a success. Chromebooks have entrenched themselves in Education. But for end users this is a no brainer in this price range. If you are looking for a computer in the ~$500 range you would be almost foolish to buy anything else unless your specific needs demanded it.

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