This is true, but it doesn't go far enough. Google could serve you ads, like LLMs will.
But LLMs can be used to astroturf internet spaces. Which means they allow everyone the ability to serve ads and manipulate. It's no longer just limited to the company providing the original service.
But LLMs can be used to astroturf internet spaces. Which means they allow everyone the ability to serve ads and manipulate. It's no longer just limited to the company providing the original service.