McKenzie's advice has worked for me every single time. I've managed 10% to 20% at every job since graduating (sometimes with leadership bending a lot of rules for it).

This was before I started writing my blog.

There are jobs where I suspect I couldn't get a raise, but they're all roles where I would be unable to differentiate myself from a commodified ultra-scrub engineer (think the cheap labour you get from generic Azure consultancies).