Agree it's a slap on the wrist for Apple. But the punishment fits the "crime" in this case, in my opinion. Enough to pay for the legal costs of enforcement, and get Apple's attention. But nothing terribly punitive, which I don't think is warranted in this case.

I believe Apple's goal with the popups is to protect consumers' privacy from 3rd party apps, which is admirable. But where they went wrong is that they didn't apply the same process to themselves.