> James Patterson (Enterprises) has about a quarter of the new novel space, and Tom Clancy (RIP) has maybe a tenth. It's all about the brand.
There's an obvious reason for that: far and away the primary determinant - often the sole determinant - of whether you will like a novel, is the author.
That's sad, because once an author achieves some notoriety, they are basically stuck into writing the same thing for the rest of their career, for fear that they will lose their existing audience.
Not at all. Like I said, the determinant of whether you will like the book is the author. If they write something radically different from their previous work, and you liked their previous work, the odds are very high that you'll like the new book too.
There's an obvious reason for that: far and away the primary determinant - often the sole determinant - of whether you will like a novel, is the author.