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As someone who works in the music industry, this Snoop Dogg streaming thing is an obvious straw man. I genuinely hope people stop using it as evidence of, well, anything.

For that low of a payout on 1 billion streams, you'd have to (as you said) have a lot of people on your split sheet so your royalty percentage is very low or have a terrible deal on percentage with your label, distributor, or both.

Snoop Dogg isn't living off Bic lighter endorsements. He definitely makes a lot of money on music.



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