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I’m genuinely disappointed at this inconsistency: the first and third use curly quotes, the second uses straight quotes. They should pick one style (which, for such an organisation, should I think fairly clearly be the curly, unless they go bizarre and decide that U+0027 APOSTROPHE’s name is enough to warrant protecting it despite its inferiority to U+2019 RIGHT SINGLE QUOTATION MARK) and stick with it assiduously.
They’ve also got a pair of double quotes on the quotation at the end, and they’re straight.
> If you’re looking for guidance on the correct use of apostrophes, …
> It's free, so why not join today!
> Do please have a browse and see if there’s anything you want to purchase.
I’m genuinely disappointed at this inconsistency: the first and third use curly quotes, the second uses straight quotes. They should pick one style (which, for such an organisation, should I think fairly clearly be the curly, unless they go bizarre and decide that U+0027 APOSTROPHE’s name is enough to warrant protecting it despite its inferiority to U+2019 RIGHT SINGLE QUOTATION MARK) and stick with it assiduously.
They’ve also got a pair of double quotes on the quotation at the end, and they’re straight.