The Mastodon "hype cycle" was jam packed with people saying "this isn't it"[1]. The choice of server, account migration issues (partly resolved), and just some aesthetic reasons made it obvious it wasn't going to be the thing. There was a strong, I would say majority sentiment that everyone was waiting for some more Twitter-like competitor.
"Everyone was declaring Twitter over."
I mean...Twitter is very much over. References to Twitter, or Twitter being the canonical source, has utterly disappeared. Whole media spheres have made Twitter just another place, not the place. Whole fields have dried up on Twitter.
If you're hardcore into culture wars, Twitter is probably your place. Probably feels as alive as ever. In virtually any other field (sports, media, tech), while some people with big accounts are still trying to hang on -- for obvious reasons as other platforms just set them back -- engagement and "the crowd" has absolutely dissolved. Governments, agencies and groups used Twitter as a public space, and not only have many pulled back, I cannot fathom anyone making that choice today.
And that doesn't mean one needs to cite where someone replaced their "Twitter-like" activity. Many people just took it as an opportunity to assess the joy that sort of site was bringing them and decoupled. In the same way that the decline of blogger didn't mean that other sites grew the same amount...many people just stopped blogging.
[1] isn't it for a "general public, all topics" solution. Mastodon absolutely is a technical solution for niche spaces and groups and is absolutely flourishing in those realms.
"Everyone was declaring Twitter over."
I mean...Twitter is very much over. References to Twitter, or Twitter being the canonical source, has utterly disappeared. Whole media spheres have made Twitter just another place, not the place. Whole fields have dried up on Twitter.
If you're hardcore into culture wars, Twitter is probably your place. Probably feels as alive as ever. In virtually any other field (sports, media, tech), while some people with big accounts are still trying to hang on -- for obvious reasons as other platforms just set them back -- engagement and "the crowd" has absolutely dissolved. Governments, agencies and groups used Twitter as a public space, and not only have many pulled back, I cannot fathom anyone making that choice today.
And that doesn't mean one needs to cite where someone replaced their "Twitter-like" activity. Many people just took it as an opportunity to assess the joy that sort of site was bringing them and decoupled. In the same way that the decline of blogger didn't mean that other sites grew the same amount...many people just stopped blogging.
[1] isn't it for a "general public, all topics" solution. Mastodon absolutely is a technical solution for niche spaces and groups and is absolutely flourishing in those realms.