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Google's web search got worse and the internet got worse trying to stay atop it's pay-to-play adjustments.

Google's web search is less useful today because it puts fingers on the scale of the algorithm, not because the web is worse.



For me, and I imagine many people in the world, Google Search has gotten more useful in recent years. The information I'm looking for is presented in the first screen, or just a few clicks away.

Finding a particular website about a topic isn't the main use case; it's to find a snippet of information, like who played some character on a TV show or whatever.

Publishers certainly don't like it, but it works well for users.




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