There was also the sponsorship relationship between AIG and Man United in the second part of the 2000s. It was surreal to see Cristiano Ronaldo wearing a AIG-branded football shirt [1] at the height of the Global Financial Crisis, which had just seen AIG almost go bust [2].
I hadn't thought about the rugby club in my hometown for years. I looked it up recently and some YouTuber had sponsored them [1] for stadium naming rights [2]. It's not a surprise how it ended.
[1] https://static.independent.co.uk/2022/07/11/06/60ee4696dc5aa...
[2] https://money.cnn.com/2008/10/08/news/companies/aig/index.ht...