As an advertiser, it occurs to me that google severely dropped the ball. I've been waiting to hand them money, but they refuse to be sufficiently organized to onboard new, non-megacorp advertisers.
At first glance that makes sense: prioritize onboarding large businesses with large budgets. With a second thought, this approach seems foolish: their ad network is an ecosystem, and the X00,000 businesses like mine that are excluded would be an enormous boost to ad bids, ad targeting, and ad quality – 3 of the 4 things that Google breathes (the fourth being traffic).
If google screwed this up, what else are they screwing up?
At first glance that makes sense: prioritize onboarding large businesses with large budgets. With a second thought, this approach seems foolish: their ad network is an ecosystem, and the X00,000 businesses like mine that are excluded would be an enormous boost to ad bids, ad targeting, and ad quality – 3 of the 4 things that Google breathes (the fourth being traffic).
If google screwed this up, what else are they screwing up?