But were they able to make a viable living from selling their game? 90% piracy does not equate to 90% loss of revenue. Not every pirate is a potential customer. Far from it. Were sales of the game higher because of the publicity due to the piracy? I don't know for sure and neither does anyone else. An instance of piracy is not necessarily something bad. Classical piracy is. But not digital 'piracy' necessarily. And by extension, high amounts of digital 'piracy' is not necessarily bad. Just some food for thought.