most project creators don't see Kickstarter as a real commitment to business, it's a way to get money for their "neat project" that they want to complete but without the hassle of raising money properly or selling pre-orders.
But that's true, of course. Kickstarter isn't a marketplace like e.g. Etsy where customers buy items. Kickstarter lets people fund cool projects they like. Often (but not always) the item istelf is offered as a "perk" for backers. But that's not really the point of Kickstarer, it's just about funding a project.
This is what I'm talking about, if I choose to fund a project and the reward I choose is that project, isn't that the point of funding? For example, http://www.kickstarter.com/projects/petertreadway/spnkix-wea... is a project being funded at the moment and will reach it's goal, I've backed with $500 so I can get a pair, if they don't deliver on that isn't that an issue? Kickstarter does not present it as a chance to maybe see a project and if not, well great free money for the project creator, it's presented as a way to fund a project to creation, to delivery.
They haven't even been shot yet. Heck when I pledged, the guy hadn't even bought the cameras to do the shooting yet. There's no gurantee about the content of the films. Sure, I'll get a copy, eventually, but that's not really why I pledged. I pledged to fund the making of these films.
Man, I wish you didn't mention that project. I would have been very happy spending that money on something else instead, but now that I've seen it, there is no option. :)
But that's true, of course. Kickstarter isn't a marketplace like e.g. Etsy where customers buy items. Kickstarter lets people fund cool projects they like. Often (but not always) the item istelf is offered as a "perk" for backers. But that's not really the point of Kickstarer, it's just about funding a project.