Apple’s strategy to handicap Safari/Web is paying off big time, but it is hitting consumers.
If local businesses are going to be charged an extra 30% tax to notify people of events, then they are just going to slow down. If we get rid of targeted advertisements, then all the ads will be mega-corps and erection pills. Already seeing niche tech companies close shop because no one knows they exist.
In an interesting way, Apple’s system is providing consolidation of sellers towards amazon.
I also think that Apple’s approach to killing the web is what killed stadia, as google knew they were not going to be allowed to get an html version working, and customers wouldn’t pay an additional apple tax to play games over apps.
> Apple’s strategy to handicap Safari/Web is paying off big time, but it is hitting consumers.
This has nothing to do with Safari. This is about Apple taking a cut of in-app purchases for a niche case where it formerly did not. As TFA notes, Apple had been politely asking Facebook (not users, as you suggest) to do this for years.
Or, this has everything to do with safari because surely Apple wishes that every experience with the web was through apps so they would make 30% of all e-commerce revenue.
Is the situation that different on android? AFAIK anyone can ship a full fledged browser there. But I got the impression that native apps are just a heavily favoured as on iOS.
Can someone explain how they “handicap” safari? If they are handicapping it, somehow every website I frequent has gotten around the issue at least well enough that I am not forced to go for an app experience.
I don't get it everyone and their VCs is forcing you to build native apps because they can extract more data than from an PWA or website. They could allow every rendering engine and they would still force you to install the app. The only exception might be telegram their mobile pwa is quite nice.
> If we get rid of targeted advertisements, then all the ads will be mega-corps and erection pills. Already seeing niche tech companies close shop because no one knows they exist.
The headline is more sensational than you're describing. This is the act of buying a specific kind of ad "boosting your content" which is more akin to a digital service consumed in-app than AdWords spend. They aren't taxing putting ads in your app.
You are correct, but it won't be the last change we see with regards to ads, if this one sticks you'll see another grab 6-18 months from now. Right now they are bumping the temp up just one degree to get that frog to a nice simmer.
All billboards are by definition untargeted ads, and they are not at all only for "megaa-corps and erection pills". You can still use context to target an ad at a particular audience e.g. a hosting provider advertising on StackOverflow.
By that definition every ad is targeted, unless it's on the front page of reddit or something. Every website has at least some kind of theme to target to
If local businesses are going to be charged an extra 30% tax to notify people of events, then they are just going to slow down. If we get rid of targeted advertisements, then all the ads will be mega-corps and erection pills. Already seeing niche tech companies close shop because no one knows they exist.
In an interesting way, Apple’s system is providing consolidation of sellers towards amazon.
I also think that Apple’s approach to killing the web is what killed stadia, as google knew they were not going to be allowed to get an html version working, and customers wouldn’t pay an additional apple tax to play games over apps.