I'd have to look. My previous employer spends a life changing amount of money on Azure. MS has a lot of local partners. They have an office here which seems adequately staffed (might be mostly consultants).
I'd say 90% of South African businesses use Office365 to done level.
We have Xbox subscriptions. When the Xbox came out, people bought it.
On the surface, Microsoft should be making decent revenue. It won't compare with the revenue from the 8 markets they chose. However that's my point, if they include smaller markets strategically in some launches, it can benefit them in the future.