It is getting headlines exactly today, and never again. The goal was not to get it solved; they already knew the solution. The goal was to get a lot of people working on it. Now we know a motivated 14-y.o. can solve it in a few minutes, so it does not merit attention. "Plonk", as we used to say before endless September.
Your comment reminds me of this XKCD: https://xkcd.com/932/