I believe he was sincere, but found out quickly that a lot of people had strong feelings about his plans for the platform. It's possible he was in danger of losing people he really needs for his other businesses. I don't blame him for bailing out on a lose/lose situation.
... how is that an excuse? He knew that full well before he ever started thinking about buying it, much less making public statements about it. (Just like he knew about the bots)