Great discussion on general strategy vs tactics. I like the point that SEO is generally a task list (tactics).
Often people, and I fall into the trap too, of thinking reading our blog will create a conversion. As the author says: read, click, pay. I can tell you from our own website's stats that almost never happens. However, we have had several paid clients who said they "read a blog post or something about us". Since they didn't directly convert it happened at a later point - nurture as the author suggests.
Often people, and I fall into the trap too, of thinking reading our blog will create a conversion. As the author says: read, click, pay. I can tell you from our own website's stats that almost never happens. However, we have had several paid clients who said they "read a blog post or something about us". Since they didn't directly convert it happened at a later point - nurture as the author suggests.