It's "auto tune". The original idea was to correct mistakes, but it's now used a... | Hacker News

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mynameishere on Aug 20, 2008 | parent | context | favorite | on: Pretending to game the system: Fans hoax "Girlfrie...

It's "auto tune". The original idea was to correct mistakes, but it's now used as an effect, specifically the "cher effect". It's not too excessive in the above song, but it's still pretty bad.

http://en.wikipedia.org/wiki/Believe_(Cher_song)

http://www.youtube.com/watch?v=0bTREzJL83A

shiranaihito on Aug 21, 2008 [–]

It was extremely unfortunate how that (kind of) effect became a trend in soulless mainstream music for many years to come.

A similar effect was used extensively on Blackstreet's album "Another Level", where it caused much less harm (being more restrained).

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